May 27, 2017
Year
2017
Client
JPG Grupo de Comunicación
Category
2D Animation
project duration
3 Weeks
Together with the creative team, a disruptive, simple, and memorable aesthetic search was carried out, aiming to generate a strong impact on the audience.
The design process focused on developing a distinctive and colorful style, featuring memorable characters and vibrant settings. Agency: JPG Grupo de Comunicación. Creativity: Matías Quiñonero / Juan Pablo Figueroa Casas / Animation and Illustration: Juan Pablo Figueroa Casas / Voiceover and Audio: Mantra Creative Audio. Additionally, a conceptual exploration was carried out for the development of designs applied to institutional T-shirts, reflecting the agency's new identity.
The great challenge was to synthesize the agency's change of identity into a simple, clear, and powerful idea, developed in record time.
La pieza obtuvo una alta recordación por parte del público, alcanzando los objetivos de marca y siendo reconocida con varios premios en categorías de diseño y animación.
