May 27, 2019
Year
2019
Client
Natura
Category
3D Animation
project duration
6 Weeks
The objective of this phase was to create a commercial that stood out in the lineup, with a high-level aesthetic and great visual appeal. In collaboration with the production company Hook Up, we carried out an intense creative process focused on character design, scenarios, and a solid and memorable visual identity.
The design process focused on developing a distinctive and colorful style, with memorable characters and vibrant settings. Agency: Grupo de Comunicación, Art Direction: Juan Pablo Figueroa Casas, Live Action Production: Prisma Cine, 3D Production: Hook Up Animation, Audio Production: Mantra Studio
The great challenge was to carry out the brand's first 3D animated commercial. This required close and collaborative management at every stage of the process, sharing progress and achieving approvals in record time. An intense experience that resulted in an innovative and high-impact piece.
Asumimos el desafío de desarrollar, en tiempo récord, un proyecto ambicioso que integraba actores live action con animación 3D. El resultado fue una pieza memorable, visualmente poderosa, que superó sus metas de venta y fue premiada por su calidad estética y narrativa.
