December 5, 2024
Year
2024
Client
RosadoToledo&
Category
3D Animation
project duration
6 Weeks
This commercial required a quick resolution, so we explored visual languages between motion graphics and 3D. In parallel, we worked on developing characters with a strong identity and an immediate connection to the brand.
For the design, we worked hand in hand with the agency and the client, proposing multiple concepts for characters, styles, props, and food, all selected to immediately connect with the essence of the brand.
The key challenge was to create a spot that simply showed how to use the product and, being a new proposal, successfully achieve its insertion into the Peruvian market.
Se logró una pieza visual limpia y estética, con un alto impacto en los medios, cumpliendo con los objetivos comerciales establecidos.
